The Pros of LinkedIn:
The first, most obvious benefit from using LinkedIn comes from the algorithmic realm of SEO (search engine optimization). It’s yet another avenue that search engines use to bring businesses in search query results. It’s the perfect tool to give a business more exposure while also allowing it to expose the most crucial parts of its business – the mission, the background, the members of the team, etc. Increased SEO exposure leads to increased web traffic which, in turn, leads to an increased conversion rate.
The Cons Of LinkedIn:
When looking at LinkedIn, it’s also important to be aware of and acknowledge its cons. One of the major negatives is the way users use LinkedIn as an advertising megaphone via SPAM so brace yourself for the slew of SPAM coming your way.